The JFAM Financial Marketing Summit: WEST in La Jolla, California11/28/2007 - 11/30/2007

The JFAM Financial Marketing Summit: WEST will take place at The Lodge at Torrey Pines at La Jolla, CA  on November 28-30  2007.
 
The two-day event is sponsored by Corporate Insight, Inc., CNBC, The Journal of Accountancy, Leadfusion, Inc. and Microsoft Digital Advertising Solutions, (summit@financialadvertising.com)
A central theme of discussion will be "Innovation in Financial Marketing"
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AGENDA INCLUDES
Finding The Future, Pam Murtaugh, CEO, Pam Murtaugh Consulting
New Tech in Financial Marketing: Leadfusion, Zillow.com, Vibrant Media, Microsoft
Panel--Innovation At Work in Financial Marketing: -Mercedes Lopez/American Express, -Michael Boush/Discover Financial, Jennifer Grazel/GE Money, -Bryan Stapp, Loud Amplifier Marketing
The Changing Definition of Retirement: Brian Methvin, Guideline, Inc.
Innovation in Marketing: Richard Barton, Founder: Expedia & Zillow.com
Innovation Practices in Financial Marketing: Ron Sheklin, Compete, Inc.
Innovation in Measurement & Opitmization: Imran Kahn, CMO, E-LOAN
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This exclusive invitation-only forum is the fourth such summit that WMG has hosted this year. Participation was limited exclusively to forty-five senior marketing delegates from the world’s leading financial institutions, agencies, research and media companies.
Senior representation came from all major areas of financial marketing: Accounting, Brokerage, Corporate, Consulting, Credit Card, Exchanges, Individual Investment, Insurance, Investment Banking, Retail Banking & Lending.
JFAM sites there are three essential objectives of the summit. The first is providing relevant industry insights to its senior financial marketing delegates. The second is facilitating industry consensus-building on the priorities and direction of financial services marketing. The third is to stimulate relationship-building for participants.
• Day One: Will be focused on professional knowledge-building and is based on in-depth presentations from leading academic institutions and research firms. .
• Day Two: Will be focused on more presentations, as well as delegate consensus-building session centered on innovation and the financial marketing industry. "The collective consensus of this group will be leading our industry for the next year—and benchmarking our industry for years to come," predicts Wreaks, CEO of Wreaks Media Group.
JFAM brought this event to the world-famous Lodge at Torrey Pines in order to completely immerse delegates in the subject matter with minimal distraction. Wreaks explains that “we want our delegates to relax in an environment in which they can reflect upon the bigger issues of financial marketing today.”
 
About The Journal of Financial Advertising & Marketing
 
The Journal of Financial Advertising & Marketing is a printed professional quarterly devoted to sharing expert opinions in and about the financial marketing industry. JFAM is published by Wreaks Media Group (www.financialadvertising.com), which provides content and consulting services to the financial services industry. Clients include Bloomberg Media, CNBC, Conde Nast, The Deal, Financial Times, Investor’s Business Daily, Microsoft Corporation, The New York Times, Wall Street Journal Interactive, Yahoo! Yellow Pages Association and others. Wreaks Media Group is led by Bill Wreaks, former managing director for media at the Doremus Advertising unit of Omnicom Worldwide.
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 CALL: 212-752-0151 OR SUMMIT@FINANCIALADVERTISING.COM

 

Time:

4:30 PM Guests regsiter at The Lodge at Torrey Pines

Location:

The Lodge at Torrey Pines, La Jolla, CA

Information:

This event is by invitation-only