March 9, 2012-- New York, NY
JFAM:Live! Financial Marketers' Conference: 2012: Future of Financial Media: Owned, Earned & Purchased
The Gramercy Institute presents is semi-annual conference featuring leading insights and opinions from the world’s top financial services brands. Gramercy Institute will present is landmark study, 2012: Future of Financial Media: Owned, Earned & Purchased.
Platinum Sponsor: Financial Times
Gardner Nelson & Partners, Inc. George P. Johnson Experiential Marketing
Investing Channel
Junction Creative Solutions
Gordon Abel, Executive Director, Digital Marketing, JPMorgan Chase
Len Blaifelder, VP, Director of Advertising & Direct Marketing, BNY Mellon
Lenore Kantor, Sr. Dir., Head, Mktg. and Communications, FXall
Anthony Vitalone, Head, Interactive Mktg, Internet & Social Media, DWS Investments
Ken Dec, VP/Gen. Mgr., George P. Johnson Experience Marketing
Julie Cropp Gareleck, CEO, Junction Creative Solutions
Olympia Moukas, Senior Director of Marketing Strategy, TIAA-CREF
Tom McEntee, Digital Marketing Strategy Lead, Metlife
Wendy Helfgott Buzzeo, Director of Marketing, FXCM
Richard Smith, Chief Marketing Officer, AIG Bank
And others
Presentation:
Money on the Move: Financial Services in a Mobile World
Michael Ellison, President, Corporate Insight
Presentation:
The Future of Financial Media: Owned, Earned & Purchased
Gramercy Institute
Presentation:
Linkedin, A Social Perspective
Jennifer Grazel, Category Head--Financial, Linkedin
Overarching Conference Topics
The Future of Financial Media: Owned, Earned & Purchased
The Untethered Financial Target: Tablet & Mobile Marketing
Branding in A Cynical World: Telling The Story Right
New Face of Financial Media: Social, Viral & Content Marketing
Today’s Digital Advantage: Targeting, Measurement & Optimization in Financial
Click Here For More Information and To Register To Attend
