JFAM Financial Media Strategy Awards02/02/2012 - 02/02/2012

The JFAM Media Strategy Awards
February 2, 2012--New York, NY
The Eighth Annual JFAM Financial Media Strategy Awards
  
Gramercy Institute will announce winning media strategies at this important award reception. Award is offered across eight categories selected from 40-50 top financial brands. Judges are leaders from the financial services industry.

 

To Enter the JFAM Media Strategy Awards--Click Here.
 

FOR QUESTIONS CONTACT: INFO@FINANCIALADVERTISING.COM

 
OR CALL 212-752-0151

ENTRY DEADLINE: JANUARY 13, 2012

Financial media is changing--fast. Today, the way in which financial marketers communicate and transact with their audiences embodies a number of highly complex processes. And of course, doing it both effectively and efficiently is no simple feat.

 Factors such as recency, measurement, lift, awareness, compliance, and ROI have all entered the media picture. And though financial ad spending now approaches the $16 billion mark (in the US alone*), every ad dollar spent is scrutinized more closely than ever.

 In 2012, strategic excellence in financial media planning is a prerequisite to advertising success.

 With these dynamics in mind, The Journal of Financial Advertising & Marketing (JFAM) poses the question: "So, who's doing it the best?" The JFAM Financial Media Strategy Awards honor and recognize strategic excellence in financial media planning. The 2012 award celebration takes place on February 2, 2012.

 The Journal of Financial Advertising & Marketing, with the sponsorship support of Financial Times is presenting awards to "the best of the best" financial media strategists in recognition of their planning excellence.

The JFAM Financial Media Strategy Awards honor excellence in strategic media thinking in financial services across the following financial categories:

•Retail Banking & Lending
•Payment Systems
•Individual Investment
•Brokerage
•Investment Banking
•Institutional Investment
•Insurance
•Corporate

•General Financial Branding

In addition a "Best Global Financial Media Strategy" (presented by The Financial Times), "Best Integrated Media,"   as well as a "Best of Show" award will be also presented - eleven awards in all. info@financialadvertising.com.

 •For eighth year, The Journal of Financial Advertising & Marketing will honor best media strategies and campaigns in financial services on Thursday, February 2nd, 2012.

•Financial Times is Founding and Presenting Sponsor of the JFAM Financial Media Strategy Awards.

The Journal of Financial Advertising & Marketing (JFAM) will host its seventh annual award program honoring strategic excellence in media planning for financial services.
 
The JFAM Financial Media Strategy Awards presentation will take place on Thursday, February 2, 2012 at Zengo! in NYC. Over one hundred twenty financial marketing leaders are expected to celebrate excellence in financial media. Admission is by invitation.
 
The awards honor media strategies and campaigns in seven categories. There was also a “Best Global/International Media Strategy” award, a JFAM Financial Media Synergy Award as well as a “Best of Show” award presented.
 
Entries for the show are limited to financial media strategies conceived or executed, at least in part, during 2011.
 
“It’s a media jungle out there today!” says Bill Wreaks, Chief Analyst of The Journal of Financial Advertising & Marketing. “Financial consumers absorb their media in so many different ways today. It is more crucial than ever that financial marketers invest in well-crafted strategic plans to effectively communicate with their customers and clients.” Wreaks continues, “Media strategy today is more than smart marketing—it’s a responsibility to all stakeholders in a financial institution.”
 
ENTRY DEADLINE: JANUARY 13, 2012
 
 
About The Gramercy Institute:
The JFAM Media Strategy Award is organized by The Gramercy Institute. The company specializes in issues surrounding financial services marketing. GI clients include Bloomberg Media, CNBC, Compete, Inc., Competitrack, Conde Nast, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, The International Herald Tribune, Investor’s Business Daily, Journal of Accountancy, Leadfusion, Microsoft Digital Advertising Solutions, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, TargetCast tcm, Vibrant Media, Yahoo! Yellow Pages Association, The Wall Street Journal Interactive, Zillow.com and others.
 
Based in New York, the company (www.financialmarketer.com), is separated into three distinct areas: Publishing, Network & Events, and Research & Consulting
 

GI publishes The Journal of Financial Advertising & Marketing, a printed professional quarterly devoted to sharing expert opinions in and about the financial marketing industry. The company also manages the Financial Marketers Alliance, a network comprising over 1100 financial marketing professionals, worldwide and through it, GI hosts numerous events each year around financial marketing-related topics.

To Enter the JFAM Media Strategy Awards--Click Here.

FOR QUESTIONS CONTACT: INFO@FINANCIALADVERTISING.COM
 
OR CALL 212-752-0151

ENTRY DEADLINE: JANUARY 13, 2012

Time:

6:00PM

Location:

Zengo! 40th & Third Avenue (NYC)

Price:

$295.00

Information:

Attendance is by invitation only. If you or your colleagues would like to receive an invitation, please contact: swreaks@financialadvertising.com, 212-752-0151