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JFAM:Live! Financial Marketers' Conference: March 10th & 11th, 2011--at Microsoft in NYC. "The Future of Financial Marketing"
![](/files/jfamlivephoto09.jpg "JFAM:Live! Financial Marketers' Conference: March 10th & 11th, 2011--at Microsoft in NYC. "The Future of Financial Marketing"")
JFAM: Live Financial Marketers' Conference will take place in NYC on March 10 (evening reception) and Friday March11th, 2011. The conference's theme is "The Future of Financial Marketing. This important financial marketing industry conference will take place at the autirium of Microsoft Corporation in New York City and will include an experiential tour of Microsoft's "Tech Lab" over a working lunch.
For more information on this past event and on upcoming senior financial marketer events: swreaks@financialadvertising.com; 212-752-0151
Leading Financial Marketers & Agency Leaders Will Meet to Discuss Media, Creative, Content, Measurement, Digital Marketing and other drivers of finanical marketing excellence.
PHOTO (taken at JFAM:Live! last year): The Changing Role of Content in Financial Services.
JFAM:LIVE! FINANCIAL MARKETERS' CONFERENCE-- THE FUTURE OF FINANCIAL MARKETING
MARCH 10 & 11, 2011
Join us to attend the 16th Semi-Annual JFAM:Live! Financial Marketers' Conference. This important industry conference takes place on Friday, March 11 at the Conference Auditorium of Microsoft in New York City.
The overarching theme for this specific JFAM:Live! is "The Future of Financial Marketing." A highlight of the conference is the presentation of an in-depth study that tapped the opinions of over 120 senior marketers from over 50 of the world's leading brands. The study, "Best Practices in the Digital Marketing of Financial Services" was commissioned by The Gramercy Institute and conducted by Brand New Media and Northwestern University. The study was backed by Bank of America, Merrill Lynch, Metlife, Prudential UBS and Microsoft Advertising.
The Gramercy Institute, the producer of JFAM:Live Financial Marketers' Conference, will bring together about 120 financial marketing leaders (mostly senior marketers from major financial firms). The Gramercy Institute will also be hosting a JFAM:Live! Speakers' Reception in New York, the night before (Thursday night, March 10).
March 10 (JFAM:Live! Evening Speakers’ Reception) 6:00 PM - 8:00 PM
March 11 (JFAM:Live! Conference) 8:00 AM - 3:30 PM (1290 Avenue of The Americas, NYC)
THEME: THE FUTURE OF FINANCIAL MARKETING
The following topics will be addressed at JFAM:Live! Financial Marketers’ Conference:
• PRESENTATION: “Best Practices in the Digital Marketing of Financial Services” (this study was commissioned by The Gramercy Institute and conducted by Brand New Media and Northwestern University. The Study was backed by Bank of America, Merrill Lynch, Metlife, Prudential UBS and Microsoft Corporation.
• PRESENTATION: “Content = Marketing.” Bank of America’s John Von Brachel discusses the changing nature of content today in the modern media environment and explains how it can be—and why it should be—harnessed in financial services marketing today to deliver lasting and relevant value to the institution.
• PANEL: The Future of the Financial Brand
• PANEL: Financial Message: Creative Trends Today & Tomorrow
• PANEL: Media 2.0: Strategic Media in Financial
• PANEL: Profile: The Financial Marketer of Tomorrow
• PANEL: Metrics: Measurement & Optimization in Financial Marketing
• PANEL: Financial’s New Horizon: Social & Emerging Media
• PANEL: New Markets: Gen Y & Financial Marketing
• PANEL: Culture Shift: Tomorrow’s B-to-B Financial Target
____________________________________________________
PRESENTERS & PANELISTS INCLUDE:
• Gordy Abel /BlackRock
• Len Blaifelder/Bank of New York
• Ken Dec/George P. Johnson, Inc.
• John Derbick/Metlife
• Frank Dudley/Brand New Media
• Jon Ellenberg/US Trust-Bank of America
• Steve Gardner/Gardner Nelson + Partners
• Jennifer Grazel/Linked-In
• Wendy Helfgott/FXCM
• Michael Lacorazza/TD Ameritrade
• Kimberlee Mertz/Barclays Capital
• Steven R. Norman/PwC
• Jennifer O’Connell/Partners + Simons
• Paul Rapino/Microsoft Advertising
• Kara Segreto/Prudential Financial
• Rich Smith/AIG Bank
• Bob Verrico/InvestingChannel
• Anthony Vitalone/Deutsche Bank
• John Von Brachel/Bank of America
• Michael White/JP MorganChase
• Jeffrey Wilson/GE Capital
Contact:
Samantha Wreaks
Gramercy Institute
swreaks@financialadvertising.com
212.752.0151There is a charge to attend JFAM:Live! Financial Marketers' Conference ($495 per person) includes admission to both the JFAM:Live! Reception on the evening of March 10th and the JFAM:Live! Financial Marketers' Conference on March 11th.
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