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The Financial Marketers' Alliance hosts what is arguably the world's largest repository of articles and research in the financial services marketing industry today. Through a partnership with "The Journal of Financial Advertising & Marketing," FMA members may view hundreds of financial marketing articles.
ARTICLE LIST
02/09/2010 Faith Popcorn Looks into the Future:Author: Kip Fry Category: Media Description: Faith Popcorn’s BrainReserve Web site opens with the question: “If you knew everything about tomorrow, what would you do differently today?” With this in mind, JFAM asked Popcorn 10 questions to peer into BrainReserve’s crystal ball for predictions about trends in the year ahead. Bill Wreaks ,Chief Analyst ,The Journal of Financial Advertising & Marketing... source: The Journal of Financial Advertising & Advertising Learn more |
02/09/2010 Faith Popcorn Looks into the Future:Author: Kip Fry Category: Media Description: Faith Popcorn’s BrainReserve Web site opens with the question: “If you knew everything about tomorrow, what would you do differently today?” With this in mind, JFAM asked Popcorn 10 questions to peer into BrainReserve’s crystal ball for predictions about trends in the year ahead. Bill Wreaks ,Chief Analyst ,The Journal of Financial Advertising & Marketing... source: The Journal of Financial Advertising & Advertising Learn more |
02/09/2010 THE MAGIC OF A MINUTEAuthor: Andrew S. Pakula Category: Media Description: Experts have suggested that, in the future, human attention will become one of the most precious commodities on earth. Those who can tap into it hold the keys to marketing success. But attention comes with a price on the part of those giving it. This is price is time. Further complicating the challenge, those consumers who have the least time to spare are the most coveted by marketers. Think about it. If a financial marketer can affect a decision-maker’s opinion better than a competitor, and in less time, this marketer wins. Truly, time is money and Andrew Paluka, CEO of One Minute Media, understands both the cost and benefit of keeping marketing messages short and sweet. JFAM readers can learn a great deal from Andrew’s article — and it’ll only take you a minute.Bill Wreaks ... source: The Journal of Financial Advertising & Marketing Learn more |
02/09/2010 THE MAGIC OF A MINUTEAuthor: Andrew S. Pakula Category: Media Description: Experts have suggested that, in the future, human attention will become one of the most precious commodities on earth. Those who can tap into it hold the keys to marketing success. But attention comes with a price on the part of those giving it. This is price is time. Further complicating the challenge, those consumers who have the least time to spare are the most coveted by marketers. Think about it. If a financial marketer can affect a decision-maker’s opinion better than a competitor, and in less time, this marketer wins. Truly, time is money and Andrew Paluka, CEO of One Minute Media, understands both the cost and benefit of keeping marketing messages short and sweet. JFAM readers can learn a great deal from Andrew’s article — and it’ll only take you a minute.Bill Wreaks ... source: The Journal of Financial Advertising & Marketing Learn more |
02/09/2010 AETNA (WITH AGENCY G2 DIRECT & DIGITAL) TAKES “BEST OF SHOW” AT 5TH ANNUAL JFAM MEDIA STRATEGY AWARDSAuthor: Bill Wreaks Category: Media Description: AETNA (WITH AGENCY G2 DIRECT & DIGITAL) TAKES “BEST OF SHOW” AT 5TH ANNUAL JFAM MEDIA STRATEGY AWARDS source: The Journal of Financial Advertising & Marketing Learn more |